A week in the Disney-esk island and I was ready to go home. A little stir crazy from all-day meetings… but a very pleasant place.

2005 SEPT. This is a presentation I gave to a group of Brand Marketing people at a conference in Korea.  As an example of taking core marketing fundamentals and creating a focused integrated plan that connects with a new target group on multiple levels.  Success starts with driving a strong consumer insight and connecting with it.

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> password: nike6453

2008 JULY. I was asked to give a talk to Emerging Brand Talents in Asia Pacific on Creativity in Japan.  As you can imagine, it’s an extremely difficult and complex topic that I am not even that versed in… but i gave it my best pulling thoughts, insights and examples from the far reaches of Nippon Culture.  The history is just as interesting as the future.

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> password: nike6453

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wordpress video - wordpress plugin for integrated video on video blogs, and video tools Dice-K Matsuzaka signs with the Boston Red Sox for $100,000,000.  With the pressure of all of Japan and more importantly all of Boston, this is where he thrives.  Where he Enjoys the Pressure.  A sub-par season and a World Series ring later, he’s still bringing it.

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wordpress video - wordpress plugin for integrated video on video blogs, and video tools Kobe donates a court in Shibuya bringing his big smile, a gentleman demeanor and mad skills to the boys and girls of Tokyo.

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In collaboration with MSN, Nike Japan created this Just Do It spot made from local submissions from everyday athletes all across the nation.  One of those really cool things that goes fairly un-noticed in a mammoth brand like Nike.

As we strive to one of the most premium Brands in the world, elevating our product presentation is a key tool along that journey. In August of 2007 we launched the PRShowroom@TokyoDesignStudio with an intimate gathering of 500 of our closest friends and influencers, in Tokyo’s design community of Nakameguro.

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> password: nike6453

Vince Carter, Gary Payton, JiSung Park and the Korea National Team plus countless other efforts around Nike Sport Culture, Women’s Training and LeBron James… 2004 was a great year for Nike Korea. My first year where I learned a lot and hopefully contributed some as well.

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Another Highlight… During the World Cup 2006, Nike Korea had the ambition of rallying the a country behind the National Football Team and the idea of TuHon, “Fighting Spirit”. It was the symbol inside each team members uniform and the little red band that millions of youth around Korea wore to show their support and passion. With almost 3 million bands sold, it was a sight to see.

My first project at Nike, the launch of LASER, an ecceletic collection of 6 limited edition shoes. It started with key influencer seeding around the world, peeked with a 1,000 person party in Chelsea and the rest is history. Every lasered Nike shoe since then started here.

The Party… 1,000 club kids, sneakerheads and party goers at a loft in Chelsea. It’s the only way to launch a limited edition pair of Nikes. Top DJ’s from around the world, live tattooing and much drink.

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