Quote: Nigo
23.11.2008
The very phrase that constitutes Nigo’s BAPE logo, “A Bathing Ape,” has telling origins. “It’s from the Japanese expression: ‘To bathe in lukewarm water’ (Nuruma-yu-ni-tsukaru), and it’s a comment on kids in Tokyo today. They’re very shallow; they take things for granted, and they’re not street savvy. It’s sort of ironic for them to be wearing my clothing. I’m trying to show how they are incapable of being independent-minded. They have no plans, no goals, because they’re just too comfortable. Like bathing in lukewarm water.”
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