Nike Laser Launch Video
23.11.2008
My first project at Nike, the launch of LASER, an ecceletic collection of 6 limited edition shoes. It started with key influencer seeding around the world, peeked with a 1,000 person party in Chelsea and the rest is history. Every lasered Nike shoe since then started here.
The Party… 1,000 club kids, sneakerheads and party goers at a loft in Chelsea. It’s the only way to launch a limited edition pair of Nikes. Top DJ’s from around the world, live tattooing and much drink.
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