As we strive to one of the most premium Brands in the world, elevating our product presentation is a key tool along that journey. In August of 2007 we launched the PRShowroom@TokyoDesignStudio with an intimate gathering of 500 of our closest friends and influencers, in Tokyo’s design community of Nakameguro.

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Vince Carter, Gary Payton, JiSung Park and the Korea National Team plus countless other efforts around Nike Sport Culture, Women’s Training and LeBron James… 2004 was a great year for Nike Korea. My first year where I learned a lot and hopefully contributed some as well.

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Another Highlight… During the World Cup 2006, Nike Korea had the ambition of rallying the a country behind the National Football Team and the idea of TuHon, “Fighting Spirit”. It was the symbol inside each team members uniform and the little red band that millions of youth around Korea wore to show their support and passion. With almost 3 million bands sold, it was a sight to see.

My first project at Nike, the launch of LASER, an ecceletic collection of 6 limited edition shoes. It started with key influencer seeding around the world, peeked with a 1,000 person party in Chelsea and the rest is history. Every lasered Nike shoe since then started here.

The Party… 1,000 club kids, sneakerheads and party goers at a loft in Chelsea. It’s the only way to launch a limited edition pair of Nikes. Top DJ’s from around the world, live tattooing and much drink.

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While at Nickelodeon, we embarked on a mock project. The assignment: Launch a new member of the Powerpuff Girl franchise with $200,000. It was a great competitive exercise (fun too) that gave birth to this little plan.

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During the early part of 2000, it was a time when the Internet bubble was bursting and the definition of Marketing and Branding were evolving… part old school values and new school interactive. I was working with the Branding firm JDK, who do phenomenal work, and used their Branding process to begin to develop my own Brand. Since then, I and the Chow Brand have evolved but it started here.

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The exit tunnel at Tokyo Design Tide at Tokyo Midtown. It was pretty mystical and a good decompression chamber from the design overload. Though smaller than years past, their were some interesting tidbits to be found.

One was a very cool LCD watch that i didn’t manage to snap but was very cool… like a silver band with the number highlights embedded in the groves of the pieces.

JiYoung and I off on a stroll in Roppongi. I love the crisp air and the chance to wear some new clothing.

The very phrase that constitutes Nigo’s BAPE logo, “A Bathing Ape,” has telling origins. “It’s from the Japanese expression: ‘To bathe in lukewarm water’ (Nuruma-yu-ni-tsukaru), and it’s a comment on kids in Tokyo today. They’re very shallow; they take things for granted, and they’re not street savvy. It’s sort of ironic for them to be wearing my clothing. I’m trying to show how they are incapable of being independent-minded. They have no plans, no goals, because they’re just too comfortable. Like bathing in lukewarm water.”

“I could make Halo. It’s not that I couldn’t design that game. It’s just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.”  (on developing Nintendo Wii)

“There needs to be a reason for a product to exist.  It cannot exist as a story for marketing.  What most products lack today is soul. My goal for the future is simply to make something of quality for my daughter to wear.”