PePeRo Day!!!
11.11.2004
Marketing Brilliance. The chocolate candy stick we all have seen and love… PePeRo has impressed me with a viral campaign that has blown up over the past years. Today, every AM/PM, LG25, 7Eleven and bodega accross the country promote and celebrate PePeRo Day (check out this animation). November 11th or 11/11 – stick day! A day to tell someone you love them, care about them, are thinking about them or whatever… obviously with a box of chocolate PePeRo sticks! Take that Hallmark!
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