Art of Speed
20.07.2004
It’s tuesday night and we just finished my first ENERGY event for the Korea market. The team did an amazing job and i was impressed at the speed at which they rallied behind a concept i directed via email from the states just 5 weeks ago. The ART OF SPEED Project is a collaboration Nike created between 15 of the worlds leading digital artists around the concept of speed.
The event was geared to those fashionistas and metrosexuals you see in the likes of Elle, Vanity Fair, GQ and US. We had a great turnout with about 250 *influencers*, media and nike lovers. Han Lee, one of the artists hailing from Korea was flown down and was a big hit. In the slipperly world of energy marketing, i’d have to mark this one in the WIN column. The space was a powerful brand statement, the celebs were A-List (though unrecognizable to me) and the PR should be great (keep your fingers crossed). It’s an event that I can’t really explain so just take a look at the shots below for a feel for what it was like…
First there was the prep then there was the last minute script changes. Then the show…
/ The Speech – in English Thank God.
/ Our invited artist, Han being interviewed
/ YD (my Boss) + Amy (my PR Maven)
/ EuGyu (iggy) and YoungMi greeting guests
Sag Deine Meinung